A$AP Rocky x meta Ray-Ban Collab
To mark A$AP Rocky’s new role as Ray-Ban’s first-ever Creative Director, I created a concept mock-up that blends fashion, tech, and culture. The design takes cues from A$AP’s creative collective AWGE and the futuristic style of Meta’s Ray-Ban smart glasses. I used Cinema 4D for modeling, lighting, and texturing, then rendered the scene in Redshift to get a crisp, high-end finish. After Effects handled the post-production, where I refined the motion and added final polish to bring everything together. The vertical format was intentional, made to feel like a quick drop you’d come across while scrolling.
