Brought in as a second concept team for Openbank’s F1 sponsorship campaign. My team originated the “Piggy” idea a piggy bank that springs to life as a race driver the moment a coin drops in and developed the concept, story beats, and character direction through the concepting phase. The idea was selected and carried into production by the senior team and studio Mayda. Shown here: concept frames and development work from the ideation phase.
The idea
A coin drops into the slot and Piggy springs to life — the core concept my team originated.
A coin drops into the slot and Piggy springs to life — the core concept my team originated.
Concept Frame
sCinematic key frames establishing Piggy as a race driver — the look and tone of the campaign
sCinematic key frames establishing Piggy as a race driver — the look and tone of the campaign
Character Development
Livery and wheel-transformation exploration designing the shift from piggy bank to race driver.
Livery and wheel-transformation exploration designing the shift from piggy bank to race driver.
Look Development
Early character renders exploring materials,
lighting, and form.
Early character renders exploring materials,
lighting, and form.
